Corporate video production has become an essential tool for businesses to promote their brand and engage with their audience through video content. Whether your company has an in-house production team or you are just getting started, this guide will give you the necessary resources and knowledge to make corporate videos successfully.
We will explore the essential elements of corporate video production and offer valuable tips and resources to help your video captivate your target audience.
What is Corporate Video Production?
Corporate video production is the creation of videos by businesses for either internal or external purposes. Bringing together professionals with distinct talents results in an exceptional video that effectively communicates the company’s goals and vision.
What is a Corporate Videographer?
Corporate videographers are responsible for filming events, capturing company footage, and creating marketing video material, among other duties. You have the flexibility of choosing between an in-house specialist, a freelance artist, or a comprehensive video production firm. The choice depends on the complexity and frequency of the video production needs. A corporate videographer may have to plan a video shoot, shoot video footage inside a company, set up equipment, lighting, audio equipment, and props, interview people in the office, and work on the final editing of a video. For videos to truly stand out and connect with the target audience, collaboration with a seasoned video production company is paramount.
The Corporate Video Production Process:
The corporate video production process typically involves three phases: pre-production, production, and post-production. During pre-production, the concept and script are developed, and the budget and timeline are specified. Production involves filming the video, while post-production includes editing, color correction, and adding sound and effects.
Key Elements of Corporate Video Production:
Clear Message: A corporate video should have a clear message that resonates with the target audience.
Engaging Visuals: The audience’s engagement relies on high-quality visuals, such as animation and graphics.
Professional Audio: High-quality audio is crucial for a successful corporate video.
Suitable Length: The length of the video should be appropriate for the message and the audience. Generally, shorter videos are more effective.
Call-to-Action: A clear call-to-action (CTA) can guide viewers towards desired actions, such as signing up for a newsletter or making a purchase.
Tips for Successful Corporate Video Production:
Define Your Goals: Define your goals and objectives before starting the production process.
Know Your Audience: A video’s success depends on understanding the audience’s needs and desires.
Plan and Prepare: Plan and prepare thoroughly to ensure a smooth production process.
Use High-Quality Equipment: Excellent equipment, including cameras, microphones, and lighting, is essential for a professionally produced video.
Test and Refine: Test the video with a focus group and refine it based on their feedback.
What are some factors that affect the cost of a corporate video?
Storytelling/Concept Creation: Hiring a professional marketer with video writing experience to create the video’s concept, messaging, storyline, and script can increase the cost.
Equipment: The cost of renting or purchasing cameras, lighting, audio equipment, and props can add up.
Location: Choosing suitable locations that align with the message and aesthetics of the video can also impact the cost.
Post-Production Editing: The editing process can be time-consuming and require specialized software and skills, which can increase the cost.
Professional Production Company Services: Hiring a professional video production company can increase the cost, but it can also ensure high-quality production and a smooth workflow.
Writing/Scripting: Developing a well-written script and creating storyboards to visualize the shots and sequences of the video can also increase the cost.
Professional Development and Storyboarding: Hiring professionals to develop the concept and storyboard can increase the cost.
Editing and Color Grading: The editing process, including color correction and grading, can also increase the cost.
Random Expenses: Unexpected expenses such as fire marshals, animal wranglers, or teachers on set can also increase the cost.
In a Nutshell:
Proficient video production companies are essential in connecting with the target audience and meeting marketing goals. Hillside Kreative is a photography and videography studio that offers a wide range of professional services, including video production for professional and corporate use. We specialize in event video production, providing end-to-end services that cover pre-production, multi-camera operations, and more.